How many of you find it difficult to describe exactly what you do, what you're good at? Raise your hand! 🙋🏻
It's not often that a piece of media comes along that slowly slides a mirror in front of your face until it's too late to look away and you become aware that you are staring into the deep void of your own soul. One moment you are laughing and the next, tears are streaming down your face.
Creativity is made up of actions, connections, and exceptions. Much of what drives you—the connections you make, and the exceptions you pursue—doesn't happen in a vacuum. Our environment, our entertainment, our cultures and subcultures, all shape what and how we make.
In the second instalment of the Creative Edge, Jason talks about getting started, decolonizing advertising, and the hands-on, heads down, and hearts out aspect of the creative process.